A campaign to raise awareness of the dangers of using mobile phones while driving will take place this month.
Local road policing officers will be supporting the national safety campaign until Sunday 22 April.
The campaign will also target drivers speeding and not using their seatbelts.
Constable Martin Macrae, of the Road Policing Unit in Dingwall, said: "Driving requires your full attention.
"It is absolutely essential that people concentrate on their driving rather than talking on their mobile phone.
"At the end of the day, is the call that important that it is worth risking your life for?
"Better to switch the phone off and pick up any missed calls or texts when it is safe and convenient to do so.
"At the present time the minimum penalty for is £200 and an endorsment of six points on the driving licence by means of a conditional offer fixed penalty notice (COFPN).
"In addition, the holder of a vocational licence, including Large Goods vehicles (LGVs) and Passenger Carrying Vehicles (PCVs), may also be reported to the Traffic Commissioner who can impose additional sanctions which can include restriction on driving these vehicles with obvious consequences for employment and livelihood.
"Adjusting sat-navs, stereos or any in-car technology, distracts you from your driving and the reality is, that split second distraction could have fatal consequences. I cannot emphasise enough the grave risk people are putting themselves, and other road users, in by not concentrating when in the car.
"People seem to think it will not happen to them, but it can and it will. You could either be the victim or the one who causes a crash or a death. My advice, don’t risk it."