A model of one of CalMac's 7800-tonne ferries has proven to be popular.
More than 400 of the models have been sold in the 10 days since its launch.
The model of the MV Loch Seaforth replicates the ferry launched in 2014 that travels between Ullapool and Stornoway.
The 37cm long model is built using 310 plastic construction bricks with realistic features such as lifeboats all wrapped up in the iconic CalMac branding.
"We hatched the idea when a child tried to design a model for another well-known toy company but couldn't get enough support to have the toy made," said CalMac's Head of Customer Sales, Kurt Hart.
"We wanted to respond to customer demand and provide something people really seem to want to buy when they travel with us. We chose the Loch Seaforth as it's one of the newest vessels in our fleet, with an interesting shape and design."
The model is proving one of the most popular talking points across the company's social media sites.
"We see this as a starting point for sales of this type, if the demand continues to be this strong we may look at similar opportunities for the future," added Kurt.
The model is available in the vessel's on-board shop and also from CalMac's new online store priced £29.99.